Community & Corporate Partnerships

Reach Over Four Million People

With more than 4.5 million visitors each year, Napa Valley is one of the premier travel destinations in the world. The Napa Valley Performing Arts Center is truly at the heart of the area’s cultural attractions. Our mission to provide world-class entertainment and education connects people, not only from Napa Valley but from across the globe. The Performing Arts Center, the largest performance venue in the valley, is an ideal partner for a corporation looking to expand its strategic marketing platform and/or philanthropic initiatives. Align your brand with the Performing Arts Center and be a part of an inspirational and transformative experience in “The World’s Best Wine and Food Destination”  – Napa.

The Performing Arts Center’s sponsorship packages give companies a high degree of flexibility and customization based on their individual marketing and/or philanthropic goals.


*Napa was awarded “The World’s Best Wine and Food Destination” by Trip Advisor’s 2010 Travelers’ Choice Awards.

The Arts are in the top 5 reasons why visitors come to Napa Valley. Right beside Wine and Food. – Visit Napa Valley survey – Clay Gregory.

Whether it’s destiny or fate or whatever, I don’t think I could do a French Laundry anywhere else.
 -Thomas Keller.

“5 Stars, 5 Blocks! Yountville, Napa Valley has the most concentrated collection of Michelin Stars in the world.”
-Michelin Guide

Napa Valley Demographics

Visitors to the Napa Valley
According to the recently released study by Destination Analysts for Visit Napa Valley, the region’s official tourism marketing organization (, visitors to the Napa Valley are detailed as follows (

Survey respondents skew female (52.1%).

Two-thirds of all Napa Valley visitors are 35 years of age, or older (67.3%), including 29.4 percent who are over 55 years of age. Napa Valley’s lodging guests tend to be older than other visitor segments, with an average age of 52 years. The typical visiting friend or relative is 45 years of age, while the typical day-trip visitor is 43 years of age.

Annual Household Income
Napa Valley visitors are affluent, with approximately half of all survey respondents who report annual household income above $100,000. The typical Napa Valley guest has an average household income of $195,000. Napa Valley day trip visitors have an average annual income of $154,000 and VFR visitors an annual income of $145,000.

Commensurate with their income, Napa Valley’s visitors are well educated. Nearly three-quarters of visitors have at least a bachelor’s degree, including one-third who hold a graduate degree.

Marital Status
Over 60 percent of Napa Valley’s visitors are married or partnered. Approximately one in four is single. 11.3% have children under age 18.

Additional Quick facts from this study…
Visitors staying in Napa Valley hotels or motels: 857 thousand
Visitors staying in private homes (inside Napa Valley): 125 thousand

Napa Valley Performing Arts Center Overview
The Napa Valley Performing Arts Center at Lincoln Theater is committed to producing an extraordinary range of arts programs that entertain, educate and enhance lives throughout the valley.  The Performing Arts Center is the valley’s premiere performing arts venue, bringing world-class entertainment to our community. We are also proud to announce the launch of the new Symphony Napa Valley, the valley’s only professional orchestral symphony.

In keeping with our promise to the community, the Performing Arts Center has also emerged as a leading provider of arts education. Delving into the worlds of music, dance, writing, and theater, we organize fellowships, workshops, festivals and camps for students from all walks of life.

The Arts Education Project is strengthened by our Affiliate Alliance, a vibrant network of local arts and education groups working with us to propel the creative and cultural opportunities in the Napa Valley to new heights. Tailored to the individual needs of each partnering organization, this unique collaboration harnesses the drive and artistry of the most dedicated and forward looking groups in the valley to do what they do best: create and perform works that enrich us all.